Marketing Your Business

Conducting a Market Analysis

Conducting a marketing analysis is the first step in determining if there is an audience for your idea. This workshop shows you how to gauge your market opportunities and provides you with key information essential in developing your marketing plan.

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Analyzing Your Competition

Succeeding in business means offering something more compelling than the competition. Seizing the advantage is key to success--even survival. This workshop helps you to measure your strengths against your competitors. It also offers strategies to take advantage of marketplace opportunities.

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Targeting Your Market

Doing business without knowing your target market prevents you from reaching your goals: increased sales, market share, and brand awareness. This workshop helps you hit the bull's eye.

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Creating a Competitive Advantage

Having a competitive edge means outsmarting your competition. Assessing your competitors accurately plays a key role in helping you develop your edge. This workshop shows you how.

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Pricing Your Products and Services

Price your offering too low and leave money behind? Price it too high and drive customers away? Find the right balance through creative judgment and a keen awareness of consumer motivations and increase your chances of owning your market. This workshop will show you what measures you can take to price your offering effectively.

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Building Your Brand

A brand offers your customers a promise and delivers on it, keeping them coming back for more. A successful brand strategy is the cornerstone for creating the perception that your offering is unique. This workshop shows you how to create a winning brand.

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Promoting Your Business

There are a variety of innovative ways to promote your business. This workshop looks at how several companies launched and built their businesses through grassroots marketing strategies. The workshop also addresses some traditional promotional tactics and how you can develop a successful campaign for your business.

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Create Sales Letters

The most valuable single sheet of paper in all of direct marketing is a letter. Creating and sending a good letter can create 40 percent to 50 percent more sales than just a brochure. It can warm the coldest of customers, pave the way for an easy entrance to a client that is tough to get a hold of, and soften the hardest entrance barriers to allow you to make a sale.

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Create a Direct Mail Package

Of all of the sales prospecting tools you will use throughout your company's life span, a direct mail package can be one of the most effective. If you can assemble the necessary information in an appealing package, you will warm up your new prospects and increase the likelihood for making a sale before you even speak to your new clients. In essence, you are selling yourself in print, and the product comes later.

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Personalization Strategies to Attract And Retain Customers

This workshop focuses on personalization and on ways you can gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits - whether you operate in the retail sector or in the realm of e-commerce.

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Creating an Effective Customer Service Plan

The ability to service customers well is a talent that must be taught and nurtured within every organization. By accepting this concept and having your employees buy into it, you will put your customers first -- where they belong. Customers are savvy, and they avoid companies that are not responsive to their needs.

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Identifying Your Sales Strategy

There are numerous ways to sell your products or services. This workshop looks at how you can determine the best sales strategy to gain maximum results

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Building a Website

As the saying goes, information wants to be free. Unfortunately, many of the tools needed to publish that information are not. However, the rush to the Web has recently given rise to an avalanche of low-cost online publishing options. If you know what you are doing, you can post a professional quality site for less than a $500 investment -- and you can get by for next to nothing if you're willing to live without some of the extras. However, what is most important is that you commit to investing the necessary dollars to produce a high-quality, well-designed and well-written Web site.

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Advertising Your Business

This workshop looks at the many options available to advertise your business and helps you decide what will work best for your business in terms of budget and reach.

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