Choosing the right company to partner with can be as important to your professional life as choosing the right husband or wife is to your personal life. So how do you know if forming an alliance is right for you? The following is a step-by-step guide specifically designed to help you understand if your company could in fact benefit from an alliance and how to make the relationship work, once you have both said your "I do's."
You can turn global competition to your advantage by tapping markets and labor supplies across international borders yourself -- a process that is simpler than you may believe. This Interactive Business Tool will help you understand how to stretch your company's global reach.
Do you want to tap into a foreign emerging market, but don't know where to start? Small and medium-sized companies generally do not have the resources they need to successfully work emerging markets on their own. But there is a lot of information out there that companies can draw on, including government agencies, university centers, and private firms.
This article will provide a road map for the expansion process. It will help you sort through your options when looking at expansion and set realistic targets for growth. Use this tool to research possible market opportunities, develop your expansion plan, and initiate action. By following the steps outlined here, your business will have a better chance of succeeding in a new market.
When thinking in terms of product expansion, use your company's future as a guideline, making sure your new product/service fits into your long-term game plan. This article will help you evaluate potential new products for their viability, plan their development, and test and market your new product or service with new and existing customers.